Black Diamond

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Objectives

Boost online sales and optimize landing page for conversions

Challenges

  • Maneuvering Ad fatigue
  • Maintaining brand loyalty through paid ads
  • Ranking ads in the local ad market.

Solution

  • Created a variety of ad variations with different messaging, visuals, and calls-to-action. We test different combinations to identify the most effective ones.
  • Utilized ad extensions to add additional information and increase the visibility of your ads.
  • Highlighted customer reviews and testimonials on the client’s website and in the ads to build trust and showcase positive experiences.
  • Ensured accurate and detailed product descriptions, including size charts, measurements, and fit recommendations
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Results

  • 23% increase in traffic
  • 15% decrease in cost per click
  • 28% increase in clicks
  • 18% increase in conversions