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75% increase

in overall revenue

30% increase

in course registrations

15% reduction in

in cost per registration

20% improvement

in conversion rates

Objectives

Drive an increase in course registrations and expand the online presence of the academy by leveraging targeted Facebook and Instagram marketing campaigns to reach a wider audience of potential students.

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Challenges

  • Building trust and credibility in the online education space was a major challenge
  • Overcoming skepticism and showcasing the academy's expertise and industry recognition.
  • Converting website visitors and social media followers into course registrations
  • Creating engaging and interactive content that resonates with the target audience
  • Allocating and optimizing the marketing budget effectively to maximize course registrations and online presence.
  • Keeping the target audience engaged and avoiding ad fatigue was very critical.
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Solution

  • Establishing trust and credibility through industry recognition, testimonials and case studies to overcome skepticism.
  • Implementing a streamlined and user-friendly registration process to convert website visitors and social media followers into course enrolments.
  • Develop engaging and interactive content that resonates with the target audience and showcases the academy's expertise.
  • Allocate and optimize the marketing budget to maximize course registrations and online presence.
  • Implement strategies to maintain audience engagement and avoid ad fatigue, such as varied ad formats and personalized messaging.

Results

  • 30% increase in course registrations within the first month of implementing targeted Facebook and Instagram marketing campaigns.
  • 50% increase in website traffic from social media channels through lead generation campaigns.
  • 20% improvement in conversion rates, effectively converting website visitors and social media followers into course enrolments.
  • 15% reduction in cost per registration through effective budget allocation and optimization strategies.
  • 75% increase in overall revenue through the boosted online course registrations.
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