Drive targeted traffic to the store’s physical location. Improve footfall and boost in-store sales.
Limited brand awareness and visibility among the target audience. Inconsistent or ineffective messaging and content that fails to resonate with the target audience. Limited integration between online and offline marketing efforts, leading to a disjointed customer experience. Lack of a cohesive digital marketing strategy to drive in-store traffic and sales. Limited understanding of the target audience's online behaviors and preferences.
Started a digital campaign for our specific express tailoring service that can only be availed in store. A Call to action statement that encouraged customers to register and fill in their details. Implemented location-based targeting in Facebook advertising campaigns to reach users near the store. Collaborated with influencers and local micro-influencers to promote the campaign and the brand’s physical store. Created compelling and engaging ad creatives and messaging that powered up the campaign. 67% increase in footfall within the first month of implementing the targeted Facebook advertising campaigns. 80% boost in in-store sales during the promotional period, directly attributed to the Facebook-driven traffic. Gained 1,000+ new followers on the brand's Facebook page, expanding reach for future marketing efforts. 27% increase in average transaction value due to targeted upselling and cross-selling techniques employed during in-store visits. 120% increase in customer engagement and interaction on Facebook, measured by likes, comments, and shares on promotional posts.
