Boost online sales and enhance brand awareness for the furniture business through strategic digital marketing campaigns on Facebook, Instagram, and TikTok.
Challenges
Standing out in a highly competitive online furniture market, where numerous brands are vying for customer attention and sales.
Building brand awareness from scratch
Identifying the ideal audience segments who are most likely to be interested in and purchasing furniture products online.
Ensuring accurate and up-to-date product information, pricing, and inventory across multiple platforms to provide a seamless experience.
Communicating the aesthetic appeal and design quality of furniture products while also highlighting their functional aspects
Solution
Collaborating with social media influencers and interior design experts who align with our target audience.
Setting up retargeting campaigns on Facebook, Instagram, and TikTok to re-engage users who have previously shown interest in our products
Implementing an Omni channel marketing strategy to ensure consistent brand messaging and customer experience
Utilizing high-quality visuals like professional product photography, lifestyle imagery, and videos to showcase furniture’s aesthetic appeal.
Creating compelling and informative content like product review videos to educate and inspire potential customers about the benefits and value of our furniture.
Results
40% to 60% growth in online sales within the first six months of implementing the campaigns.
30% increase in monthly unique website visitors
15% improvement in conversion rates.
30% to 50% increase in followers on Facebook, Instagram, and TikTok, leveraging improved brand awareness.
Significant increase in brand mentions, reach, and impressions across social media platforms.