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40% to 60%

growth in online sales

30% increase

in website traffic

50% increase in

social media following

15% improvement

in conversion rates

Objectives

Boost online sales and enhance brand awareness for the furniture business through strategic digital marketing campaigns on Facebook, Instagram, and TikTok.

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Challenges

  • Standing out in a highly competitive online furniture market, where numerous brands are vying for customer attention and sales.
  • Building brand awareness from scratch
  • Identifying the ideal audience segments who are most likely to be interested in and purchasing furniture products online.
  • Ensuring accurate and up-to-date product information, pricing, and inventory across multiple platforms to provide a seamless experience.
  • Communicating the aesthetic appeal and design quality of furniture products while also highlighting their functional aspects
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Solution

  • Collaborating with social media influencers and interior design experts who align with our target audience.
  • Setting up retargeting campaigns on Facebook, Instagram, and TikTok to re-engage users who have previously shown interest in our products
  • Implementing an Omni channel marketing strategy to ensure consistent brand messaging and customer experience
  • Utilizing high-quality visuals like professional product photography, lifestyle imagery, and videos to showcase furniture’s aesthetic appeal.
  • Creating compelling and informative content like product review videos to educate and inspire potential customers about the benefits and value of our furniture.

Results

  • 40% to 60% growth in online sales within the first six months of implementing the campaigns.
  • 30% increase in monthly unique website visitors
  • 15% improvement in conversion rates.
  • 30% to 50% increase in followers on Facebook, Instagram, and TikTok, leveraging improved brand awareness.
  • Significant increase in brand mentions, reach, and impressions across social media platforms.
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