78% increase

footfall on Tuesdays

55% increase

in repeated visits

90% increase

in reach and engagement


Drive increased footfall, customer loyalty, and repeat visits by leveraging strategic Facebook marketing campaigns to promote special events, seasonal menus, and exclusive offers.



  • Identifying the most relevant audience segments to ensure the restaurant's Facebook presence effectively reaches and engages with the local community.
  • Standing out from competitors in the crowded restaurant industry
  • Encouraging online users to visit the physical restaurant location and convert into dine-in customers.
  • Avoiding audience fatigue due to repeated exposure to similar ad content.
  • Encouraging customers to share their experiences, reviews, and user-generated content on Facebook to enhance brand authenticity and engagement.


  • Conducted extensive market research to identify the most relevant audience segments in the local community.
  • Introduced the "Two for Tuesday" promotion, offering customers the opportunity to enjoy two meals at the price of one every Tuesday. Leveraged the campaign during the Christmas holidays to capitalize on increased consumer spending and attract more customers.
  • Efficiently allocated the advertising budget across various campaigns and ad formats, prioritizing the "Two for Tuesday" campaign during the Christmas holidays to maximize reach and impact.
  • Partnered with local social media influencers and food bloggers to promote the "Two for Tuesday" campaign and generate buzz around the restaurant.
  • Actively encouraged customers to share their dining experiences, leave reviews, and post user-generated content on Facebook.


  • 78% increase in footfall on Tuesdays compared to other weekdays during the Christmas holidays.
  • 35% higher click-through rate (CTR) and engagement rate on Facebook ads compared to industry benchmarks.
  • 45% increase in local customer visits through precise geotargeting of Facebook ads to the restaurant's vicinity.
  • 90% increase in social media reach and engagement through influencer marketing.
  • 20% increase in customer orders of seasonal menu items.
  • 50% increase in overall customer engagement on Facebook, including likes, comments, and shares on posts.