Improve ad placements and cut down ad cost to boost ROAS and generate qualified leads.


  • High competition in-terms of keyword bid.
  • Local ad targeting for maximum conversions within a designated space
  • Adding negative keywords that consume ad budget


  • We used long tail keywords for ad placement due to budget constraints and included short-tail keywords when the client saw massive potential in Google ads.
  • We used location targeting to capture an audience within the area.
  • We used remarketing to cut the long sales cycle for real estate buyers and generated massive leads on our second remarketing campaign.
  • We used HTML parameters to track traffic that comes to our site and designed our ad campaigns according to data points.


  • 5% increase in traffic
  • 15% decrease in cost per click
  • 10% increase in clicks
  • 15% increase in conversions