Struggling to capture more clients in your immediate area?

Stay Active on social media

To improve your search result rankings, you should use social media strategically. For starters, it is important to optimize your social media profiles for maximum conversion, channeling your followers directly to your website.

It is advised to add Social Media to your local SEO strategy as it provides endless opportunities to generate linkless backlinks. The theory is simple: any link or online mention of your brand, including social mentions, is a net positive to Google. These social media optimization tips can help you create a powerful local SEO strategy.

• Improve your about pages and social biographies by infusing your core business keywords. These components are highly underrated and can be important in shaping your local SEO strategy. Once you add keywords to your bio, Google can rank your business by associating these keywords with your business.
• Facebook reviews are super important to improve your local SEO. These reviews are actually displayed on the search results, so don’t neglect them. Make sure to get reviews on local citation sites like Google and Yelp but don’t ignore Facebook.
• Be consistent with your content. The more you are in front of your audience, the more likely you will be talked about throughout the web.
• Social Landing Pages or Link in Bio pages are another social media tool to improve your local SEO. These mobile-friendly pages direct your followers to other pages, apps, and content you are looking to promote. This will not only direct traffic to the links you are promoting but also help Google to understand your content.

If Google can verify your business as authentic, your business could be rewarded with a coveted sidebar space in Google's local search. You can further optimize your GMB profile by regularly sharing business updates and fresh content. Experts at Branding Mate optimize your Google Business Profile with unique techniques. We regularly update your content so you can appear higher on local searches.

Create local content

Content plays a bigger role in your local SEO strategy than you think. Whether it is for optimizing your web pages for local clients or posting local business blogs, content marketing should be a part of your local SEO strategy. But there are some important points that you should keep in mind while leveraging your local SEO strategy.

• Write Local Content Web pages or social accounts aren’t the only places to post local content. Your blog can be an important tool to attract local customers who are interested in your services. Get creative in your blog by writing about local trends, business updates, events, and more to penetrate the local market and reach the relevant audience.
• Publish Guest posts on local publications Guest posting is one of the most effective content strategies for local SEO. It helps in driving links and traffic to your business website. You may not always earn links with guest posting, but you can always attract their local customer base to your business. For example, Digital Monk is an authoritative UK publication that often publishes content for local businesses and bloggers. If you are a UK business owner, these types of websites can earn more local traffic for your business. These blogs are well-indexed by search engines and are highly associated with a particular city, region, or neighborhood.
• Grow Local Audience on Social Media (personalized content, local events) Social media is the easiest yet the most effective way to create a local audience. It can play a vital role in improving your local SEO with its offerings. Like you can create local events on Facebook and promote them to attract local customers. Creating personalized and location-specific content for your target audience is advised to create awareness among them about your offerings and services. You can also write blog posts about upcoming promotional events and share them on social media to drive additional traffic.

Ensure NAP consistency

Nap Citations are online platforms that mention your name, address, and phone number (NAP). Usually, they appear on business directories and social media profiles. To ensure that your business is legitimate and trustworthy, Google uses NAP citations. Although Google is the most used search engine worldwide, other major citation websites like Apple, Bing Maps, Yelp, and Facebook also exist. We also recommend using NAP citations on your website’s contact page and being consistent. Look out for any kind of spelling mistakes, address, and phone number discrepancies, duplicate listings, and fix them to improve your local SEO.

Add Map and Location pages on your website

Location pages indicate areas where you provide your services. Maps and location landing pages can contribute in ranking your business higher in Google search results. A strategically crafted Location Landing Page has the power to captivate potential customers, regardless of how they discover your business – be it through your store finder or a Google search. These informative and engaging pages enhance your website's visibility in organic search results and position you prominently in the coveted Google 3-Pack.

Focus on Local link building

Link building is all about getting other websites to link pages to your website. These links are also called backlinks. High quality backlinks mean a higher ranking on search results. Backlinks are one of the most important factors in Google rankings. Backlinks are the "votes of confidence" that propel your website to new heights. Google and other major search engines recognize backlinks as proof of your content's value, credibility, and usefulness. They are the secret ingredient to skyrocketing your pages to the top of search results.
Some most popular link-building strategies are:

• Content marketing
• Email outreach
• Broken link building
• Unlinked brand mentions
• PR