3 Easy White Hat Link Building Strategies Google Rewards and Is it Safe to Outsource?

Why do some websites rank faster while others take a lifetime? The answer is “link building.”

Link building is the key component of SEO. In 2023 alone, 55% of businesses increased their investment in white hat link building strategies. Google has been talking about backlinks for a while, and several SEOs in the industry realize its value.

If you’re new to SEO, you've probably heard the term “white hat link building strategies “ often and don’t know what it means. Let us break it down for you.

What is White Hat Link Building?

White hat link building refers to ethically acquiring backlinks for your site from other websites. This is a testament to your legitimate business practices in Google’s eyes. These backlinks also serve as a pathway to your website, meaning your potential audience can click on your website’s backlink and connect with you.

White hat link building strategies follow Google’s guidelines for link building and don’t spam site links on irrelevant domains.

And yes, if you’re wondering if there’s a term like “black hat and grey hat link building,” then you’re not wrong. Here is a visual representation of black hat vs. grey hat vs. white hat link building strategies.

Is it Safe to Outsource White Hat Link Building Strategies?

Link building is a time and resource-consuming practice for many businesses, and it’s best to outsource it and focus on your core business activities.

However, most link-building firms manipulate link-building and end up in the grey or black hat territory. As a result, your site starts ranking, but the SERP position isn’t sustainable.

So before outsourcing your link building services, it’s best to go through online reviews and ask around. In addition, you can ask the following questions and expect these answers to determine if your agency is following white hat link building strategies or not.

1. What is your white hat link building strategy?

It’s good to start with a base question and inquire about your agency’s white hat link building strategies. This will give you a good idea of whom you're working with and how much experience your agency has in white hat link building.

2. How many links will I get per month?

If your website is new, 10 manual links are a great way to start. Make sure these 10 links per month are from high-quality niche-relevant websites. If you cross over the 10 links per month mark, you may risk your site for link building spam penalty.

3. Where will you build my link-building portfolio?

Your link building portfolio will depend on your site’s niche. Google rewards backlinks from niche-relevant sites. For instance, getting backlinks from a digital agency won’t help if you sell shoes, and vice versa. Your agency will determine your site niche and find targeted backlinks that match what your business offers.

4. When will I start seeing traffic?

Site traffic depends on various factors other than backlinks. But most agencies achieve the desired result in the first 5 months of white hat link building. Remember, you don’t get traffic based on how many links you have. Instead, you get traffic on your ranking keywords. Experienced agencies make sure to build backlinks on high-volume and relevant keywords for your site that generate maximum traffic.

3 Easy White Hat Link building Strategies That Boost Results

Now that you know what is white hat link building and whether it is safe to outsource, it’s time to explore 5 easy white hat link building strategies Google rewards.

1. Find Broken Backlinks

One of the easiest white hat link building strategies is to leverage your competitor's broken backlinks. Simply place your competitor's link on Ahrefs and hit broken backlinks.

You’ll get a list of backlinks that were once your competitor's pride possessions. You‘ll be redirected to an error 404 page when you click on the broken links. Take that link and paste it on Wayback Machine, and you’ll see what was once there.

Next, connect with the webmaster of that link and pitch your content as a replacement. There’s a strong chance you’d get that backlink for free because no one wants an error 404 on their website.

2. Subscribe to HARO

HARO stands for Help a Reporter Out. It’s an amazing website that connects journalists with sources. HARO is free to use, and once you sign up, you’ll get 3 emails daily.

These emails will contain questions, and when you answer them, the recipient sites will publish your link. It’s an easy white hat link building strategy, but you must be consistent with your efforts.

There are a lot of SEOs on this platform, and you need to stand out in your replies. So make sure your HARO email replies are short and to the point.

3. Publish Linkable Content

Content is king, and when you write blogs that are worth sharing, you get tons of backlinks. The best way to write linkable content is through first-hand research.

You can use HARO and ask questions related to your industry. Once you have sufficient data, you can write a blog on it.

Just make sure your content is what people are searching for. And you can do that through keyword research on Ahrefs.

One of the ways we use HARO as a part of our white hat link building strategy is by asking our respondents to share our blog on their social media.

This increases your chances of virality, and viral content garners massive backlinks.

Linkable content is an excellent part of an elaborate white hat link building strategy because you don’t have to reach out to others.

You can also write listicles and design infographics as linkable content. If you need more information on linkable content, you can check out our full blog on the subject

Get Link Building Services That Boost Your SERP Ranking

Acquiring backlinks is easy but it’s time and resource-consuming. If you have a plumbing, electrician, or home restoration business, you might not be aware of white hat link building strategies that bear fruit. Hence, it is best to outsource white hat link building and SEO so you focus on your core business activity.

Not all link building services are slow and give false hope. At Branding Mate we ensure you are familiar with our practices and involved at every step of the process. We’ve generated traffic and DR for all sorts of small businesses and we don’t mind taking up new challenges.