Google Verbatim for Content Creators:
Improve Your Research Process

Google verbatim is a great addition to the search engine to get exact results for the searched terms. Content creators can use Google verbatim to leverage their research process. This will save them time and also help create the content that will make them stand out.

Although verbatim was introduced in 2011 still, many people are not aware of it.

People often complain about not getting accurate results for their search queries despite wandering around pages. Some use ‘+’ but still fail to find the right results.

It happens because websites have applied SEO techniques to manipulate rankings and show up at the top of search results. Due to this, people sometimes don’t get the exact results they were looking for.

But Google verbatim has made life easier for everyone. As the verbatim search removes personalized, corrected, suggested, related, and non-inclusive results.

Google verbatim ignores any words that were added to the query to try to manipulate the search engine rankings. Instead, it searches for the exact phrase or words that the user has entered.

How to use Google verbatim search

Using Google verbatim search is not too complicated. Just do your standard search, navigate to Tools (below the search bar), and select verbatim.

On mobile phones, you can drag or swipe the top menu where you see images, news etc. You will find tools at the end of the menu.

You will be directed to a new search results page that eliminates several types of results once you select verbatim.

On the verbatim search page user will only see results that:

• Include all search terms.
• Match exact spelling.
• Use the same tense (e.g., “is” and “was” will be seen as distinct).
• Use the same verb form (e.g., “traveling” and “travel” will be seen as distinct).
• Use the same plural vs singular form (e.g., “shoe” and “shoes” will be seen as distinct).

This means Google verbatim will eliminate all the other results and pages that are normally ranked on top of the SERP.

Google is improving its algorithm continuously. They are working on when and how they show you suggestions and corrections to make the search experience even better.

This will help Google learn when these suggestions work well and when they don't. It's like Google is getting smarter when you search for things.

How Google Verbatim Can Help Content Creators

Shooting a video or writing a blog takes less time than conducting research for it. The quality of well-researched content is it always stands out. It is said the first step to your content’s success is how much research you put into it.

Often, we have seen creators investing a lot of time and effort to get accurate information. But due to several reasons, they can’t.

Sometimes, the topic is very niche, and it is hard for them to access the information they need. With Google verbatim, they can save a lot of time and effort.

Google verbatim will leverage their research process by showing them the exact results. This will help them stick to their topic and maintain their focus.

Secondly, it will help content creators in running an effective competitor’s analysis. With Google verbatim, the search engine will show them nothing else but exact search terms.

Once they skim through the top-ranked articles, videos, or blogs, they will have a clear understanding of what people want to see.

Furthermore, Google verbatim allows content creators to understand and study their competitors. Make sure to figure out ways of adding value to the content you are taking as inspiration if you want your content to stand out.

Always remember, it is not effective to copy content from competitors unless you can improve upon it. You can consider the following aspects of content and plan on how to outperform your competitors.

Final Thoughts

Google verbatim is indeed a great tool. You can do wonders with your content once you start utilizing the search engine to its full potential. It can contribute to the research process by saving a lot of time and effort.

Content creators can get the desired results by paying attention to all the mentioned aspects. This will not only improve their research, but they can also create exceptional content that sets them apart from the competition.