Publishing content is the key to ranking keywords and attracting more traffic to your website. However, not all content ranks or attracts your target audience.
Most businesses don’t understand the difference between vanilla content and linkable content. And that leads to a conflict of interest between getting ranking keywords and site traffic.
In this short linkable content guide, we will discuss the importance of linkable content and share our 7 easy tips to boost your search visibility with content.
But before we get started, it’s important to understand what is linkable content.
Any form of content that’s written with the intent of scoring backlinks falls under SEO linkable content.
However, generating linkable content isn’t as easy as it seems. Regarding blog posts and articles, linkable content can be guides, first-hand research, and trend analysis.
For the sake of this guide, we’ll target linkable blog posts and articles.
Your readers will likely link back to your content if it has value. This is an important factor because Google rewards sites with tons of backlinks.
So, how do you create value in your blogs and articles? Well, for starters, you’ll need to understand your audience.
If you’re targeting business owners, identify your niche and market. For instance, your target audience analysis for linkable content should look something like this.
This gives you an idea of what topics, keywords, and tone of writing you should target to attract maximum traffic and get backlinks.
In addition to understanding your audience, you must add value to your content. This means you should share information that isn’t easily available online. For instance, if you’re writing linkable content for a digital agency, you must share your insider strategies and tricks to boost your content’s value.
With that said, let’s dive into our 5 easy tips for writing linkable content in 2023.
Not all content is linkable, and not all linkable content is worthy of a link. That’s why we’ve broken linkable content into 5 types to help you understand what sort of content garners maximum links and boosts search visibility.
01. Detailed GuidesDefinitive guides are one of the best linkable content types because they are relatively easier to write.
In addition, readers are likely to link your guide in their blog posts because they find a single source with massive information.
Remember, linkable content is something of value, if your guide is saving time for others and they don’t have to search elsewhere for data and more information, it’s a highly linkable asset.
2. InfographicsPeople love sharing images, and we've established that through social media. Besides memes, your target audience is also interested in sharing value-added images.
When these value-added images (infographics) are linked in a blog post and shared by others, it creates a backlink—allowing your average content to become linkable content.
You can also boost your content’s linkability by posting infographics on Pinterest, Instagram, and other infographic sites. For instance, here’s an infographic we created and promoted on all social and infographic platforms.
3. Tools
Tools, checklists, and templates are linkable content because you share value. Here’s a good example,
The Federal Income Tax calculator has more than 6K backlinks and ranks first against the term “income tax calculator.”
However, linkable content through tools can be expensive. In that case, it’s better to go with checklists. For instance, SEMRush blog posts contain checklists of just about everything.
4. First-Hand ResearchOriginal research is an excellent link-building tool as it leads to higher backlinks. This is because the information you have is nowhere on the internet.
A strong target audience analysis will lead to better first-hand research - something your audience would be interested in.
There are several journalists and research sites where you can ask questions for your research. But the most convenient places to find first-hand data or linkable content are,
Once you have data, you need to present it in an understandable form and showcase your findings as infographics, which takes us to our next point.
5. QuizzesThe most under-utilized linkable content source is quizzes. Quizzes are fun and interactive, yet most businesses don’t use them to their advantage.
This is primarily because it’s hard to associate quizzes with your business. Here’s an example of Warby Parker and how they’ve utilized quizzes for an eye-care brand.
If you add a quiz to your blog page, you automatically create linkable content. For most industries, you can use a general quiz where you can put basic questions with attractive imagery in your blog post.
However, through target audience analysis, you can create a niche-specific quiz that targets your buyers.
This quiz would serve as linkable content and boost your conversions and sales.
Linkable content is an asset for your website that boosts backlinks, engagement, and SERP rankings. Use it smartly, and your linkable content may go viral.
Remember, linkable content, such as detailed guides or first-hand research, can lose its appeal over time.
Nevertheless, you can salvage detailed guides by updating them to the current year and refresh your first-hand research as well.
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