We already know TIktok’s potential and massive user base. Now, the short video giant has released Tiktok shopping ads to accommodate brands and help them boost their product awareness and sales.
This update is slowly rolling out worldwide, so if you can’t find it on your app, you need to wait. Tiktok shopping ads enable brands to create ad campaigns and link their e-commerce stores. The ad framework for Tiktok works similarly to other social media platforms, so you won’t have trouble adapting to it.
Moreover, the in-built shopping framework allows users to purchase their favorite products without leaving the app. So, with this basic intro aside, let’s dive into Tiktok shopping ads.
Tiktok shopping ads are similar to Tiktok Shop and are proving to be game changers in terms of boosting sales and product awareness.
Tiktok shopping ads feature is often confused with Tiktok Spark, but it’s very much different. For starters, Tiktok shopping ads allow users to buy directly from the video instead of saving the video for later.
This streamlines the product purchase journey and drastically reduces the cart abandonment rate. In addition, Tiktok shopping ads improve customer experience and brand awareness.
Similar to Instagram Shopping Posts, Tiktok shoppable ads make in-feed ads directly shopable. As a result, potential buyers are less likely to abandon the shopping experience.
Based on past data and expert opinion from Branding Mate social media ads experts, we must prepare ourselves for a downtrend in organic reach. Similar to other social platforms, the ad rollout on Tiktok would affect organic reach.
Experts believe that Tiktok would shift to a pay-per-reach model like Facebook and Instagram. Hence, jumping on the Tiktok shopping ads bandwagon is going to be fruitful.
If you’re interested in running Tiktok ads and want social media ad experts to look after your ad spend, you can contact Branding Mate and discuss your project.
Although Tiktok has an arsenal of ad types, the new feature offers 3 distinct types of Tiktok Shopping ad experiences.
1. Video Ads
Video ads are similar to Instagram and Facebook’s reel section. Users casually browse through their feeds and come across ads tailored to their behavior. When a video ad shows up, users get a view of a small product card on the bottom left of the video screen.
2. Catalog ListingCatalog listings are still images of products that also show up in the “For you” feed. This type of tiktok shopping ad has a strong conversion rate because the users aren’t distracted with motion graphics and other video elements.
3. Live adsLive ads allow brands to interact with their followers through live video ads. It’s similar to Meta Live, but Tiktok adds a small card at the bottom of the video for a seamless shopping experience.
Creating Tiktok shopping ads is a straightforward process. Here’s everything you need to do before you start selling on Tiktok.
Step 1:Check if your e-commerce platform is integrated with Tiktok Shopping ads. Tiktok has partnered with several e-commerce brands like Shopify, Squarespace, and many more.
Step 2:Link your product catalog with your Tiktok Shopping ads account. Tiktok has made a step-by-step PDF to help with the integration.
Step 3:Head to your Tiktok Ads manager and start your campaign. Make sure to select “shop purchases” as your ad objective. From there, you can fill out the rest of the details based on your objectives.
Step 4:Navigate to the Shop Settings section and pick the Shop you wish to promote. Choose 'Video Shopping' as your promotion type. You also have the option to choose either your own TikTok videos or videos authorized by other creators. This step is crucial, particularly if you are exploring influencer marketing opportunities.
Step 5:Now choose the product you want to promote under the “product tab” and hit start. You can pick more than one product if you want to.
Running Tiktok Shopping Ads is easy, but using them the right way will get you the sales you need. If you’ve figured out the technical aspects of Tiktok shopping ads but can’t find the right marketing objective, here’s Branding Mate’s take on Tiktok shopping ads for your inspiration.
Tiktok shopping ads are great for generating awareness and reach. By displaying your new products or services, you can garner maximum attention. Video ads are less likely to convert because they are intrusive.
However, according to Branding Mate’s data, 85% of Tiktok video ads are viewed all the way. This means more awareness and reach for your new product, which is the first step to sales generation.
Tiktok user engagement increases during the festive season because most people are on their annuals. If you’re looking to generate maximum sales, try offering a discount 1 week before the holiday season.
The reason for starting earlier is because your customers will plan their shopping spree before the holidays.
In addition, early discounts allow your customers to go through their purchase decisions and ultimately react to their instincts and make impulsive purchases.
One of the many reasons for brands to try Tiktok shopping ads is because it’s trending. As per Branding Mate’s data, trending features have a high reach. This is primarily because social media platforms are testing their new feature in real-time.
In addition, trends are the best way to gain traction on Tiktok. And with the new Tiktok shoppable ads feature, nothing can go wrong in the first few months.
But once tiktok collects enough data, its reach would start diminishing even on advertisements. This is because Tiktok is a business, and profit is its primary concern.
With bulk ad data, Tiktok can better target your brand’s potential buyers. Hence, the ad cost may go up in the future.
Running Tiktok shopping ads is a pretty straightforward process. But deciding on ad creatives, type, and messaging is the key to generating sales.
If you need a partner in Tiktok Shopping Ads, you can connect with Branding Mate. Our 15+ years of industry experience and a dedicated team of Tiktok fans can boost your product/service sales and generate massive ROI.
For more details, you can visit our social media marketing page or call us directly at 4416-3350-8088.
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