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Objectives

Improve ad results and cut down ad cost by 10%

Challenges

  • Click fraud that drove up the cost per click
  • Combatting seasonality for the plumbing business and generate revenue in off seasons.
  • Ranking ads in the local ad market.
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Solution

  • We used click fraud service to track IPs that were driving up our cost per click and reported them.
  • We also added IP exclusions to prevent our competitors from using any other method of driving up cost.
  • We used negative keywords to our advantage to save cost per click.
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Results

  • 15% increase in traffic
  • 20% decrease in cost per click
  • 13% increase in clicks
  • 22% increase in conversions