Pretty Pink

A House Of Beauty & Celebrations

“ By Far The Best Services I've Experienced ”

Pretty Pink Case Study

72% increase

in average time spent

80% Boost

in user experience

35% Decrease

In Bounce Rate

95% Improvement

in website’s overall score

Objectives

Increase organic traffic, improve SERP rankings, improve keyword ranking, and overall website search visibility across the region.

Challenges

  • Limited SEO activity conducted previously.
  • High competition for local targeting/listings.
  • Indexing and crawl issues.
  • High bounce rate.

Solution

  • Refreshing the keyword list and implementing it through on-page SEO.
  • Fixing crawl and indexing issues.
  • Improving local targeting with Google Listing.
  • Back linking activities to increase website visibility.
  • Optimizing the website by improving load time to reduce the bounce rate.

Results

  • 87% increase in organic traffic over the first 12 months
  • 74% increase in new users from organic traffic
  • 52% increase in desktop organic traffic and 72% in mobile devices
  • 38% increase in traffic from UK (local targeting)
  • 30+keywords ranking on page one of Google SERP